Most people are probably aware at this point that AI tools exist that can create content ranging from text to entire videos with nearly identical to life people in them.

There are already AI agents numbered in the millions taking control of social media.

Many people, myself included, are having a difficult time feeling relevant in a world run by machines. It’s understandable. We humans pride ourselves on our ability to create art. To express what truly makes us human.

But I have a theory.

Imagine, if you will, a world completely overtaken by AI. Companies will be able to create influencers with a computer rendering the entire thing in a matter of minutes.

But here’s the thing. As this technology increases, so will the amount of computing power needed to keep up with the latest, greatest models.

If you’re a YouTube channel that makes all of its videos with AI tools, you will have to constantly be upgrading your hardware and stay up to date with daily updates to the engines. Your entire platform will depend on this. If you want to make 360 minutes a year of video using Synthesia, for example, you would need to pay $67 a month. That’s for 360 minutes a year. Imagine all of the times you would need to render something again because it wasn’t what you wanted.

Other services offer video with monthly fees but after you go over the minimum amount, such as Hour One that provides a plan starting at $30/month for 10 minutes of video with each additional minute costing $5.

And keep in mind these prices will only go up the more complex your designs needs become.

But as a human, you can continue to grow as a performer. You can do what you love. People who can’t afford to use the absolute bleeding edge technology will need people like you. People who devote themselves to improving their art.

And the thing is, humans will always cost a relatively static amount, whereas AI rendered content will scale infinitely upward to the point where the only people who can compete with living, breathing humans are going to be so small to render it almost inconsequential.

Sure, this still means that any human artist will have to work that much harder to compete with the lower tier AI agents, but that is a fact of life regardless of whether we’re competing with only humans or AI agents.

Don’t ever let the advancement of technology stop you from being human. Your art matters. Your life matters. We have no idea how far AI can go as far as creating content, and what laws are going to govern its usage in the future. If a content creator puts all of their effort into programming a machine, and it turns out they can’t keep up with the costs in order to continue to run that machine, then that person is out of a job, period.

But a human who spends their life constantly improving their craft, interacting with humans in ways that machines simply are unable to at this moment in time, and in the future we don’t know how much government regulation these machines will be subjected to, what DMCA laws will apply, whether the cost of running the machines to generate this content will even return a profit for the vast majority of creators.

You can always bet that there will be someone who can’t afford to run those machines and will be able to work with a human much more efficiently, because you won’t need to constantly render a new video with new instructions, costing that much more money. You can just give them a small amount of coaching and they can integrate it immediately, because they are a trained actor, a human being with intuition that doesn’t require stacks of computers just to render a five minute video. You can simply record the person and make changes in real time.

So never stop creating. Never stop living a life worth living. You are human, and you matter.